You know something is wrong. You can't name exactly where.
We turn your teams into hungry lions.
We bring the people who look after your customers what high-tech startups and unicorns do to make their customers come back, and we turn them into the reason those customers keep choosing you. It is a two-hour talk over Zoom, for your whole team at once.
Tell us about your teamSeven signs you already know.
Customers who don't come back.
A customer bought, was happy, and never came back. Nobody called them, nobody knows why, and you found out when they were already gone.
Customers who don't grow with you.
You land new customers, but each one buys the same as on day one. When they needed more, they bought it from someone else.
They don't recommend you.
You have happy customers who never recommended you to anyone. When it happens, it happens by chance.
Everything depends on you.
When the company was small, you sold and looked after customers yourself, and it worked. It grew, and you couldn't pass that on to your team. You push everything forward, and you are also the bottleneck.
No system, everything lives in a few people's heads.
The relationship with your best customers lives in the heads of two or three people. There are no processes or playbooks: everyone does from memory what they think is right. If one of them is gone, that account goes cold.
Nobody owns it.
The problem isn't the quality of what you deliver. It's that nobody in your company turns a closed sale into the base for the next one: you never handed that mandate, or the power to decide without you, to anyone.
Your team has no commercial mindset.
Your team serves well, but it reacts: it waits for the customer to call. Nobody anticipates or thinks about what else the customer needs.
Why we exist
Your team serves well. And still, some customers bought once and never came back, with no call and no one able to say why.
What we teach in the talk comes from more than 25 years in technology companies, the vast majority of them inside Israel's high-tech industry, training commercial teams in the most competitive market in the world, that of tech startups, in a career that went through two unicorns, Clicktale (now Contentsquare) and Bringg. Modo Fiera ON is the part of Obludzyner & Co. that brings that same rigor to your company's team, in two hours, adapted to how your people work, because your culture is the starting point.
See what it's about.
Three formats
01
Talks
Two hours over Zoom with the team that looks after your customers, all together in the same session.
02
Trainings
Short formats in the same style as the talk, built for your team.
03
Key Speaker
The same talk, as the keynote for your event.
Any of the three can be given in Spanish, English or Hebrew.
What to expect from the talk
We are clear about what we promise and what we don't.
What we promise
- That your team comes out understanding that serving a customer is different from selling to them again.
- That they leave with a concrete way to spot when a customer is ready to buy again.
- That they stop waiting for the customer to call.
- That you see, during the talk, who on your team has the attitude and who doesn't.
What we don't promise
- A guaranteed repeat-purchase number.
- A process installed in a single session.
- A generic formula taken from an online course.
We promise you will see, clearly, where your people stand.
Behind the talk there is a method, the SHIFT Method, which we use with business owners so their customers come back because of a system, not because they are personally on top of each one.
Mariano Obludzyner
Founder of Obludzyner & Co.
I have been working with customers for more than 25 years, and I built the function that looks after customers four times in technology companies, once from zero and three times as a full rebuild, with active customers. In the talk, I tell your team real cases of what those companies do to make their customers come back, like Incredibuild, where a team that only sent invoices started calling customers before the contract expired.
Some of the companies and clients from a career of more than 25 years
Where I worked
Some of the accounts I managed, inside those roles
Recommendations
In their original language, as they appear on LinkedIn.
Francesco Verde
Group CIO, Bata (prev. Onebeat client)
“Great pleasure to work with Mariano, he has got great passion and dedicates great effort to reach results.”
Doron Cohen
CEO, Covercy, Co-founder of Leverate
“He is extremely smart, with vast background and knowledge, and often finds creative solutions to assist clients whenever needed.”
Alon Levy
CEO, Colmex Group
“Mariano is an asset to any organization that wants to grow and develop. A strong manager and a great man.”
Rinat Buchholz
CEO, Global Teams
“One of the most professional managers I had the pleasure of working with.”
Shai Rybak
Chief Customer Officer / COO
“His classic style and solid execution are secret weapons for getting the results that he did.”
Samantha Schwartz
VP, Zoro (Grainger)
“Mariano is one of the best customer success partners I’ve worked with. My team was tremendously successful because of his guidance.”
Jorge Lopera
VP Customer Growth, Bringg
“Mariano managed one of our most complex customers covering an entire region, and ensured the customer was successful.”
Hadar Barir
VP Customer Success, Bringg
“He goes the extra mile for clients and won’t stop until he covers all bases.”
Carolina Lantan
Project Manager, Networks Ventures
“I had the opportunity to work with Mariano as my copilot in a professional development process, and it was an experience that helped me broaden my perspective on how to grow within an organization.”
Read more
Thanks to his extensive track record and experience, Mariano shares very practical tools for understanding organizational dynamics, identifying growth opportunities, and developing a more strategic vision, always from an ethical perspective.
I am taking away lessons that are very valuable and that I will undoubtedly apply in my professional development. Thank you so much, Mariano!
Gabriele Manasse
Growth Architect, GTM Leader
“A very capable and well rounded manager, and a truly valuable element in any organization.”
Alex Kohan
Entrepreneurial leader
“Insightful, clever, passionate and a great motivator.”
Negev Shekel Nosatzki
Business Entrepreneur
“What really sets Mariano apart is his ability to build projects and relationships and execute them to the best extent.”
Let's talk about your team
If you recognized yourself in any of these signs, tell us about your team and what is happening with your customers, and we will suggest the format that makes sense for you.