You know AI is already changing how companies work. What you don't know is what to do with it in yours.
What the unicorns use, working inside your company.
High tech tests the tools and the ways of working with AI first. We bring what already worked there to your company, adapted to how your people work, and we leave it installed.
The bridge between high tech and your company
I have spent more than 25 years in technology companies, the vast majority of them inside Israeli high tech, and my career went through two unicorns, Clicktale (now Contentsquare) and Bringg. All those years in startups taught me something you rarely see from the outside: in that market, the most demanding one I know, practices, processes and tools get tested first, AI included, before they reach a company that doesn't have access to them yet. Many owners know something is happening in Israel or in Silicon Valley and don't know what it is or how it affects them. My job is to bring what already worked there, install it in your company together with your team and leave it running in their hands.
Mariano Obludzyner, founder of Obludzyner & Co.
How to approach AI in your company
Buying an AI tool takes an afternoon, while getting it to change how your team looks after your customers takes a method. AI can warn you before a customer cools down, but that warning only works if someone on your team knows what to do with it and has the mandate to do it. That is why we work in this order: first we find where your customers slip away, then we build the process with your people, we test it day to day and only at the end do we automate it.
The T in SHIFT: technology comes last
The SHIFT Method is the sequence we work with, and the T, for Technology, is its last step. Once the process works with your team, we turn it into a system that automates as much as possible with AI: dashboards that show which customers are coming back and which are leaving, alerts that reach the right person, and detection of signals, depending on your case, in how your product or service is used or in purchase history. We leave it for the end on purpose, because automating a process that doesn't work yet only multiplies the mess you already had.
Tools I built and left open
What we install in your company is custom, stays inside it and your team uses it every day, also after our work is over. So you can see how I build, I left five tools open on GitHub, under the MIT license, that anyone can try. I built them with software companies in mind, and they work as a sample of the way I work. The instructions for each one are in English.
01
A mentor to train yourself with
It installs in Claude or in ChatGPT: first it interviews you about your company, your team and your numbers, and then it gives you my read on how to look after your customers after they have bought, so you can train between one conversation and the next.
02
A customer call analyzer
It reads the transcript of a call and scores how proactive the person who handled it was: whether they took care of the renewal or the repeat purchase, whether they raised the risks, whether they explored if the customer could buy more, whether they identified who decides and whether they left a next step, quoting the lines from the call.
03
An X-ray of a customer
It puts in one report what you know about a customer, across spreadsheets, notes, emails and calls, and classifies each piece as fact, hypothesis or unknown, with its source.
04
A map of the revenue at risk
It takes a spreadsheet of customers and shows how much revenue is at risk, in whose portfolio and by when the renewal or repeat purchase falls due.
05
A diagnostic of the revenue you are losing
Seven questions to estimate how much revenue you lose per year, between customers who leave and growth that never came, compared with market reference values.
AI in every program
- In the mentorship, AI shows up in every block and week 11 closes the topic, with one or two tools you use yourself.
- AI Foundations, in Essentials, Acceleration and Intensive. Your team learns to prepare a meeting with a customer, summarize a call, research a customer before proposing something and write to them better, and works with AI from the first week.
- AI adapted to your team, in Acceleration and Intensive. Tools built for the context of your company and your customers.
- AI flows designed and installed, in Intensive. The basic version is included. The advanced one, the Tech Stack Install, we define once we know what you need: tell us about your case and we talk it through.
- Custom AI solutions. For what your company needs and doesn't exist ready-made yet. Tell us what you need and we meet to talk it through.
AI training for executives
For the owner and the leadership team, a private training in which each person learns to understand AI and use it in their own work, for example to arrive prepared to every meeting with a customer. In every session we work with the real topics of your company on the table.
01
One to one
Private sessions with the owner or with an executive.
02
Small groups
An intimate space for the leadership team.
03
On site or remote,
whichever suits your company.
We set it up according to the format and the number of people.
Let's talk about your customers and AI
It all starts with a 30-minute call about your customers, with a mini diagnosis of what is happening and where AI can give you a faster result. We reply within 24 business hours.