Obludzyner & Co.
Obludzyner & Co.
AI-First Post-Sales Growth Architecture
We install the system that closes the gap, in 90 days. Without replacing your team. Without depending on you.
You know something is wrong. You cannot name exactly where.
Then a customer churns, and nobody saw it coming.
If this sounds familiar: I took churn from 60% toward zero in 7 months, without adding headcount.
Your team does not have to look or work like a Silicon Valley team for this to run. The system was already installed inside teams with opposite work cultures: hierarchical and consensus-driven, fast-moving and formal, direct and indirect.
Some of the companies I’ve worked with
Where I worked
Some of the accounts I managed, inside those roles
The pattern
Select the ones that sound like your company.
Two or more of these, and the mandate was never installed.
None of this is about effort. It is about whether the mandate was ever installed.
Start the 3-minute diagnosticThe real problem
Who I am
I spent 20+ years inside B2B SaaS post-sales, not observing it. Head of Sales, Head of Customer Success, Global Head of CS and Account Management, Senior Director. I built the function from zero, more than once, with my hands on the most critical accounts.
I use Theory of Constraints to find the exact bottleneck draining ARR before proposing anything. AI runs as infrastructure underneath, not as an add-on.
I built the SHIFT methodology inside post-sales teams, not around them. What I install still runs after I leave.
See the track recordProof
New logos keep closing, and the story you tell your board is a good one: the company is growing.
What that story does not show is the base underneath it. Most of the effort went into closing new logos. Almost none of it went into keeping the customers you already have. The top line grows. The base is not being defended, it is just being replaced.
Most companies in year one or two report retention in the low 90s. It looks fine on a board slide. That number is high mostly because the base has not been around long enough to churn. Then the company scales, and the number that looked fine starts to move on its own.
How retention moves, over time
Sources: 94% is GRR for companies 1 to 2 years old, not an industry-wide average, per SaaS Capital 2023: retention looks strong early because the base has not had a chance to churn yet. 88% is Benchmarkit 2025, the industry-wide median GRR, down from 90% three years ago. The 80% is my own experience defending retention through a single crisis period, marked separately. It is not a market benchmark.
Your ARR range is where this gets worse before it gets better. Published research on B2B SaaS shows GRR starts declining at $5M ARR, keeps falling through $20M, and only recovers past $50M. That is not a coincidence of timing. It is what happens when customer growth outruns the system meant to hold onto them. (Emergence Capital, Beyond Benchmarks 2025)
The numbers above are market averages, drawn from thousands of companies. In 20 years inside one of the most competitive startup ecosystems in the world, I worked directly inside the edge those averages flatten, not as an outside advisor brought in to comment, but as the person who owned the outcome. Four times, in four different companies.
60% → 0
I inherited a portfolio with 60% churn and drove it toward zero in 7 months, reaching 95% long-term retention.
Clicktale
Head of Mid-Market CS & AM · 2016–2018
$14M → $20M
I grew ARR from $14M to $20M while driving churn from 55% toward zero.
Leverate
Head of Customer Success · 2012–2015
130+ clients
I reached 130+ clients in under 10 months, with a 30-day time-to-value.
Onebeat
Global Head of CS & AM → Senior Director · 2024–2026
$2M ARR
I managed McDonald’s LATAM: 14 countries, $2M ARR.
Bringg
Regional Senior CSM · 2019
The pattern was always the same, four times. The team worked hard every time. What was missing every time was a system connecting renewal, expansion, and early signal. That is what I install.
Your real alternatives
There are four ways to handle the leak, including doing nothing. Here is the honest comparison of all four.
Hire a full-time CS leader
Cost
a full senior salary plus benefits, plus months to hire and ramp.
Time to value
6 to 12 months.
What you get
one person, betting the whole function on a single hire, before you know what the function needs.
Do nothing, keep going
Cost
the leak, compounding. Every quarter without a system is a quarter of renewal risk you cannot see.
Time to value
none.
What you get
the same surprise renewal calls, later and larger.
A generic consultant
Cost
a fee for a deck.
Time to value
a report.
What you get
a diagnosis and a slide deck. Then they leave, and the team goes back to how it worked before.
Obludzyner & Co.
Cost
a fraction of a full-time hire, scoped to where you are.
Time to value
the Revenue Audit in two weeks, the system in 90 days.
What you get
the system installed with the team you already have, still running after we leave.
Most consultants hand you a deck, a set of recommendations, and a goodbye. Then the team goes back to working exactly how it did before, because nothing was actually installed. We work differently: the person who scopes the engagement is the person who runs it, start to finish. No handoff to a junior team. We install the system with the people who already work for you, and it keeps running after we leave.
Obludzyner & Co.
Most CS teams are not broken. They are just not built to protect revenue.
They manage satisfaction. They do not manage ARR. And no global playbook changes that without first changing how the team understands its own role.
Obludzyner & Co. exists because we kept seeing the same pattern across companies: hard-working teams, good relationships, and NRR that consistently underperformed. Not because of people. Because of mandate, architecture, and the absence of a commercial operating system.
We built post-sales organizations from zero more than three times under real commercial pressure.
What Obludzyner & Co. does: turns reactive B2B SaaS post-sales into a predictable commercial system that protects ARR and generates expansion, without adding headcount.
The starting point is a Revenue Audit that identifies the exact bottleneck draining the most ARR. Some companies stop there. Others move into a 90-day engagement where we build the operating system with the team. Some continue with ongoing retainer guidance as the system scales.
AI is infrastructure in every engagement: health monitoring, churn signal detection, client research, call analysis, meeting preparation. For teams that want to go further, we design custom agents and automations built around your post-sales architecture.
We work with founders, CEOs, CROs, and post-sales leaders of B2B SaaS companies up to Series A, across LATAM, EMEA, and APAC.
If your NRR consistently underperforms, the conversation starts with a diagnostic, not a proposal.
Start with a diagnosticWhat people say
These are LinkedIn recommendations from people I worked with directly, across different roles and stages of my career.
Francesco Verde
Group CIO, Bata (prev. Onebeat client)
“Great pleasure to work with Mariano, he has got great passion and dedicates great effort to reach results.”
Doron Cohen
CEO, Covercy, Co-founder of Leverate
“He is extremely smart, with vast background and knowledge, and often finds creative solutions to assist clients whenever needed.”
Alon Levy
CEO, Colmex Group
“Mariano is an asset to any organization that wants to grow and develop. A strong manager and a great man.”
Rinat Buchholz
CEO, Global Teams
“One of the most professional managers I had the pleasure of working with.”
Shai Rybak
Chief Customer Officer / COO
“His classic style and solid execution are secret weapons for getting the results that he did.”
Samantha Schwartz
VP, Zoro (Grainger)
“Mariano is one of the best customer success partners I’ve worked with. My team was tremendously successful because of his guidance.”
Jorge Lopera
VP Customer Growth, Bringg
“Mariano managed one of our most complex customers covering an entire region, and ensured the customer was successful.”
Hadar Barir
VP Customer Success, Bringg
“He goes the extra mile for clients and won’t stop until he covers all bases.”
Carolina Lantan
Project Manager, Networks Ventures
“I had the opportunity to work with Mariano as my copilot in a professional development process, and it was an experience that helped me broaden my perspective on how to grow within an organization.”
Thanks to his extensive track record and experience, Mariano shares very practical tools for understanding organizational dynamics, identifying growth opportunities, and developing a more strategic vision, always from an ethical perspective.
I am taking away lessons that are very valuable and that I will undoubtedly apply in my professional development. Thank you so much, Mariano!
Gabriele Manasse
Growth Architect, GTM Leader
“A very capable and well rounded manager, and a truly valuable element in any organization.”
Alex Kohan
Entrepreneurial leader
“Insightful, clever, passionate and a great motivator.”
Negev Shekel Nosatzki
Business Entrepreneur
“What really sets Mariano apart is his ability to build projects and relationships and execute them to the best extent.”
How we work
We work with founders, CEOs, and CROs of B2B SaaS companies up to Series A, with ARR up to $10M and no CS leader in place.
Every engagement starts with the same audit. What changes is how deep we go and how fast. No public price list here, the fit depends on where you are, we figure it out together on the call.
01
A Revenue Audit finds exactly where ARR is leaking, ranked by impact. Standalone deliverable: the full map, ready to use with or without me.
Required first step for all engagements. The S in the SHIFT Method.
Includes a full Revenue Audit identifying exactly where ARR is leaking and why. Actionable enough for your team to implement independently, with or without continuing.
The Revenue Audit becomes the strategic foundation of your full 90-day engagement if you commit to the Commercial Turnaround from day one. The audit informs every decision that follows.
The audit names the gaps directly. No diplomatic softening.
The Revenue Audit is yours to keep. If we stop after the audit, you walk away with the full map of where ARR leaks and what to fix first, ready to run with or without me. You do not need to commit to the 90 days to get value on day one.
02
90 days. The SHIFT Method installs the system with the team you already have.
With the full S.H.I.F.T. Methodology you get the five steps, each with its own proof from a real engagement. The full breakdown is below.
Mandate found. System installed. ARR defended.
What is left running: a proactive growth engine, not a service desk. Renewal risk gets flagged before the call, not during it. The team keeps working the mandate after the 90 days end, without you having to check in.
03
Continuity as CS/Post-Sales Advisor & Fractional CCO. That door opens after Assess, never before.
Continuity as CS/Post-Sales Advisor
Fractional CCO / VP CS
Complete involvement, hands on
Best for: companies whose system is installed and want it to keep evolving
Engagement: ongoing advisory or fractional leadership, monthly retainer
The SHIFT Method: installed in 90 days, with the team you already have
The Revenue Audit finds where ARR leaks.
Proof: the audit is what found the 60% leak at Clicktale before anything else moved.
Leadership, management, and teams align to the mandate.
Proof: at Attenti, aligning government and regional stakeholders across Argentina and Uruguay is what let renewals move at all.
Renewal and expansion playbooks built with the team, not imposed.
Proof: at Leverate, connecting retention and expansion to the same system took ARR from $14M to $20M.
The mindset shift, embedded through the process.
Proof: at Incredibuild, splitting enterprise coverage from a scalable motion let a 10-person team run a 2,000+ client base.
AI automation deployed at each step: account research, health monitoring, churn signal detection, call analysis. Infrastructure, not training.
Proof: at Onebeat, AI-driven onboarding is what got 130+ clients to a 30-day time-to-value.
Three ways to experience the SHIFT Method
Essentials
Weekly sessions with leadership for guidance and mentoring, with async support between.
For when you need oversight and a second opinion, without adding to your plate.
Includes
Weekly guidance through leadership
Best for: leadership wanting oversight
Engagement: advisory, weekly
Acceleration
Here, I also work with the teams, not only leadership.
For when your team is ready to run this, and needs someone building it alongside them.
Everything in Essentials, plus
Deeper work directly with your CS team
Best for: teams ready to execute
Engagement: embedded, hands-on
Intensive
Here, I work intensively with all the stakeholders, 1:1 and in groups. Deep collaboration.
For when the whole company needs to move on this together, not just one function.
Everything in Acceleration, plus
Full embedded involvement across every stakeholder
Best for: company-wide installation
Engagement: embedded, cross-functional
*Travel arranged separately.
Every conversation starts with Assess. We figure out together where you fit.
Questions
No. The system gets built with the people already there. That has been the pattern every time this worked: same team, new mandate, new playbooks.
The Revenue Audit runs on data, interviews, and account reviews. Most of it happens without you in the room. By day 90 the goal is the opposite: post-sales that runs without you.
That is the normal starting point. The audit exists because the leak is rarely where it seems to be. It produces the map before anything else moves.
You built a company that outgrew its post-sales. That is a growth problem. Installing the system before the leak reaches the board deck is what being up to the job looks like.
Yes. Some companies continue past the 90 days with me embedded as fractional CCO, leading post-sales directly. That door opens after Assess, never before.
The system is built around how your team works day to day. It has been built inside teams across LATAM, EMEA, and APAC, with very different rules about hierarchy and relationships.
There is no public price list, on purpose. What you need determines the scope, and the scope determines the number. We figure out the fit on the call, before any price is on the table.
Because the leak does not pause while you wait. Every quarter without a system is a quarter where renewal risk stays invisible until it is too late to fix. The audit alone takes two weeks.
No. I show you the floor I have personally seen in crisis conditions and the market averages behind it. What I install is the system, not a guaranteed number.
No. The site is available in English, Spanish, and Hebrew, and every deliverable is adapted to the team's language. Working sessions too: I run engagements in English, Spanish, or Hebrew, whichever fits the team in the room.
That happens. The audit is built to be defensible: every finding is tied to data, not opinion. If leadership pushes back, we walk through the evidence together before anything moves forward. Nothing gets installed without buy-in from the people who have to run it.
No. Once we start, I do not take on a direct competitor in the same window. If confidentiality or exclusivity terms matter to you beyond that, we put them in writing before day one.
Let's talk
You leave knowing where to look first.
The audit stands on its own. Worst case, you leave with a map of your own leak. There is no version of this where you get nothing.
We work with a small number of clients at a time.
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We reply within two business days. Nothing you share leaves this office.
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